This photograph taken on March 2, 2021 shows instructor Pham Kieu Ly (C) showing participants a pose during a class teaching them to pose for photos on their mobile phones at a studio in Hanoi. (Photo by Manan VATSYAYANA / AFP)

HANOI – How to smile, where to place a hand, which direction to face: Young Vietnamese social media users take hold of a popular influencer course on posing for the perfect shot.

In Communist Vietnam, where 70 percent of the population is under 35, classes are particularly popular with young women.

Pham Kieu Ly – who has hundreds of thousands of Instagram and TikTok followers – set up the $ 130 class in Hanoi after women asked him how to look their best in photos, mostly for social media . His classes are also aimed at aspiring amateur photographers.

Ly told Agence France-Presse (AFP) she saw women in the class who wanted to “learn to pose and take pictures to help their work while others wanted to boost their confidence.” .

Since its first class in September of last year, Ly’s 1.5-day tutorial has garnered a substantial following, attracting around 500 people from a variety of professions, including online traders and real estate agents.

“The image I want to create is that of a successful businesswoman,” said Nguyen Thi Thanh Loan, 29, an employee of an insurance company who also wants to strengthen her photography skills throughout the year. Classes.

Other attendees said they were confident that beautiful photos would help them sell products on Facebook, which has more than 53 million users in Vietnam, more than half of the population. The platform has become a crucial marketing tool for local businesses.

Nguyen Huong Tra, 29, who runs a home clothing store and sells candles and scent oils online, said: to my business.

Subscribe to our daily newsletter

Read more

Don’t miss the latest news and information.

To subscribe to REQUEST MORE to access The Philippine Daily Inquirer and over 70 other titles, share up to 5 gadgets, listen to the news, download from 4 a.m. and share articles on social media. Call 896 6000.

For comments, complaints or inquiries, Contact us.