Sep 28, 2021 — SternVitamin has unveiled a line of herbal premixes that not only prevent deficiencies, but also meet certain specific needs of target groups, such as bone strengthening, immune system or gut health, in light of today’s consumer demands for healthier lifestyles.

To prevent deficiencies, many herbal products are fortified with micronutrients.

“Customer interest in micronutrient premixes for herbal products continues to grow,” says Dr Christina Mesch, Product Manager of SternVitamin. “Thus, together with our sister company Planteneers, we have developed other concepts of herbal drinks that respond to the current trend in health. “

Oatmeal drinks for mental power and immunity
SternVitalityV and SternDefenceV are new additions to the company’s product line.

SternVitality is an oat and coffee drink containing essential micronutrients to support mental performance. The vitamins and minerals in the premix reduce fatigue and fatigue and provide new energy.

SternHeartV is incorporated into an oatmeal chocolate drink.SternDefenceV was developed for a fruity oat drink and contains vitamins, minerals and herbs.

B vitamins are essential for the synthesis of antibodies and can act as immunomodulators. Sea buckthorn, vitamins B2, C and E, and the trace elements selenium and zinc protect cells from oxidative stress. In contrast, vitamin D contributes to the growth, maturation and activity of immune cells.

Strong bones, a healthy heart
SternVitamin has also revised its existing SternBonesV and SternHeartV premixes. SternBonesV is a vanilla oatmeal drink with a combination of vegan vitamin D3, vitamin K2, and calcium, which helps maintain bone health. The B vitamins protect the bones more.

Mental stress can negatively affect vascular function and impact heart health. Since flavanol-rich cocoa has been shown to improve blood circulation in stressful situations and help maintain elasticity of blood vessels, SternHeartV is incorporated into an oatmeal chocolate drink.

It contains additional vitamin K1 for vascular health and vitamin C, which improves the elasticity of the aorta and increases “good” HDL cholesterol.

Meanwhile, B vitamins contribute to normal homocysteine ​​metabolism, red blood cell formation, muscle function, and a strong nervous system – crucial for heart health.

Micronutrients for alternatives
There are also new premixes for plant-based alternatives to meat and fish. These contain essential micronutrients found in their animal counterparts.

For example, the burger patty premix contains iron and vitamin B12. Salmon Fillet Premix supports consumers with B vitamins, vitamins D and E, selenium and omega 3 fatty acid DHA.

Thanks to the close collaboration of SternVitamin and Planteneers within the group’s Plant Based Competence Center, customers get complete tailor-made packages for the manufacture of a wide range of herbal products.

Planteneers ensures optimal taste and texture, while SternVitamin provides additional health benefits through fortification with individual micronutrient premixes to accommodate a modern lifestyle.

Last month, Planteneers developed two new hybrid solutions of plant and animal products, attracting meat consumers unwilling to compromise on taste. The fiildMeat + and fiildDairy + ranges can help formulators cut the amount of meat or dairy in hybrid plant products by half while enhancing sensory appeal.To prevent deficiencies, many herbal products are fortified with micronutrients.

Additionally, this spring, Planteneers unveiled fiildTex and fiildFish, herbal solutions to replicate the taste and texture of salmon and tuna for vegan sushi applications.

Last november, SternVitamin has developed micronutrient premixes to give a fortified boost to the burgeoning category of plant-based dairy alternatives.

Leveraging Innova Market Insights’ second consumer trend in 2021, “Plant-Forward,” the herbal market is diversifying to meet new niche markets.

The launches also come as consumers increasingly seek functional foods to improve their physical and mental well-being, highlighted during the COVID-19 pandemic.

Health is one of the twelve megatrends recently defined by the Future Institute in Frankfurt. It informs all facets of daily life and dominates entire lifestyles. “Physical well-being has grown in importance to become a key resource since the COVID-19 pandemic,” say the institute’s futurologists. And nutrition plays a central role in this regard.

Herbal Benefits
“Plant-based alternatives are considered good not only for health but also for the environment and the entire planet,” report the researchers.

Various scientific studies have shown that vegetarian and vegan diets offer multiple health benefits. These include less obesity, less cholesterol and a lower risk of type 2 diabetes and heart disease.

However, a completely vegan diet has the disadvantage of a critical intake of certain micronutrients. Among these are vitamins B12, B2 and D, calcium, iron, selenium, zinc, the amino acid lysine and specific omega-3 fatty acids.

By Elizabeth Green

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