Adopt home loans is on the cusp of having more than two million new potential mortgage customers thanks to a new partnership with Ameriprise Financial.

The companies said on Wednesday they are teaming up to allow Embrace to provide mortgages to Ameriprise’s two million wealth management clients.

Ameriprise, which has nearly 10,000 financial advisors and more than two million clients, said it has partnered with Embrace as part of its strategy to provide lending services to its clients to meet their financial needs and goals. .

According to the companies, the partnership has been in a pilot phase with a select group of advisers since March, and the companies are now ready to roll out the program nationwide.

“We are honored to team up with such a respected institution as Ameriprise Financial,” said Kurt Noyce, President of Embrace Home Loans Financial Institutions Group.

“This alliance brings together the best of both organizations to truly create a partnership that is greater than the sum of its parts,” Noyce continued. “The vision Ameriprise has for clients and advisors – both during the origination and the term of the loan – is inspiring and aligns perfectly with the values ​​and mission of Embrace Home Loans. “

According to the companies, they have collaborated to create personalized resources for clients and advisors that make the mortgage process easier for all parties involved.

“Whether clients are looking for new home or refinancing their current home, getting the right mortgage is a critical part of their financial planning,” said Abu Arif, president of Ameriprise Bank. “We’re committed to helping our clients manage their finances every step of the way – good times and bad. To that end, we’re excited to combine Ameriprise’s comprehensive advice with the right lending solutions to help clients achieve their financial goals.

The movement recalls the Partnership Between Quicken Loans and State farm, where State Farm uses Quicken Loans’ Rocket Mortgage to create mortgages for State Farm customers.

And now Embrace and Ameriprise are teaming up to provide mortgages to Ameriprise customers.

“The partnership between Ameriprise and Embrace Home Loans brings together a high level of professionalism in wealth management and mortgage origination,” said Dennis Hardiman, CEO of Embrace Home Loans. “It also combines the superior customer service provided by both companies, ensuring Ameriprise customers get the best possible mortgage experience. “

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